Think about this statement: 80% of the people that need your help don’t know they need your help.
Here is another statement: 80% of the people that need to read this blog post will never search for it.
Another: 80% of the people that actually find this post and read it won’t actually believe it. :-/
And another cookie: 80% of the people that don’t know they your help and will never search for this blog post, aren’t even online, don’t search online, don’t subscribe to Internet feeds, read Internet news or otherwise engage in anything online.
Finally, this 80% of 80% (64%) uses 80% of all resources of your organization and only produce 20% of the results.
Not surprisingly, Tony Robbins points out that 80% of businesses go out of business in the first three to five years. Of the the remaining 20%, another 80% will go out of business in the first five to seven years in business. The primary reason is product to market fit… planning and development. That 64% sucking up all those resources at work has a name. It’s name is Mediocrity and it is killing your company.
I’m going to follow this up with a post about where this phenomenon comes from (mostly not the 64%), how to curb and kill mediocrity, and how you can’t kill mediocrity but only contain and minimize its effect.
I’d love to know what aspects are important to the 20% of 20% (The 0.04%) that will read this post. What are your thoughts?
- The State of Content Marketing: An Interview With the Speakers of #MozCon(moz.com)
- Can social media increases reach ?(newmediaandmarketing.com)
- Pareto Principle(lunaticoutpost.com)
- The Pareto Threshold(wchildblog.com)
- The Pareto principle and cross-channel marketing(theengagingbrand.com)